• Are Opens still relevant

    Short answer “Yes”  Bot Opens from anti-spam and anti-virus and prelaod   [edit: reports of office 356 interacting with emails in away which at the moment cannot be differentiated from human interaction in the same way].  Where Opens get a bad rap is bots and inboxes pre-rendering and pre-clicking.  Most ESPs will register the email…

  • Why is email cool

    Why is email cool

    Leading on from my old Shexzy Email presentation at Only Email back in 2014, I’ve been asked again, Why is email cool. I pinged out a tweet and only really got ROI reasons; that’s not “Cool”, so I thought I’d best have a pop myself. Why is email cool In comparison to itself and others…

  • Spam was named after a Monty Python sketch

    Spam was named after a Monty Python sketch

    Clicked through a Facebook post called “7 words you probably didn’t know we’re acronyms” And one of those words was spam. And it stands for: Special Processed American Meat. The email spam is not an acronym, the description for repeated unsolicited email was aparently adopted from the Monty Python sketch…  

  • Signup form subscription bombing is worth avoiding

    Signup form subscription bombing is worth avoiding

    You should have all heard about subscription bombing by now and subscription bombing is well worth avoiding.

  • How to avoid signup form subscription bombing

    How to avoid signup form subscription bombing

    As I’m sure you know, subscription bombing is not pretty and expensive. Having your form signed up to thousands of times in an hour by what is essentially a virus in a ddos attack is the worst. So here’s how to avoid signup form subscription bombing. 1. Double Opt-in Also known as Confirmed Opt-in (COI):…

  • Emoji in Gmail inbox preview snippet

    Emoji in Gmail inbox preview snippet

    I got an email from Google+ yesterday and saw some odd characters in the preview snippet. The “inbox preview snippet” (or  “inbox snippet preview” or “preview snippet” or “snippet preview” or “snippet” etc.) is where your email client grabs a line or two of the copy from the email and pops it after or beneath the subject…