Category: Deliverability

  • Spam was named after a Monty Python sketch

    Spam was named after a Monty Python sketch

    Clicked through a Facebook post called “7 words you probably didn’t know we’re acronyms” And one of those words was spam. And it stands for: Special Processed American Meat. The email spam is not an acronym, the description for repeated unsolicited email was aparently adopted from the Monty Python sketch…  

  • ISPs reveal deliverability tips for their own inboxes

    ISPs reveal deliverability tips for their own inboxes

    Deliverability Facts from the horses mouth This year’s Email Evolution conference from the EEC had a very popular and enlightening last talk; representatives from Gmail, Outlook.com, Aol and Comcast revealed some great details about how their platforms handle reputation and inbox placement. Spam Traps I have mentioned before about Yahoo, Hotmail and AOL recycling dead…

  • Mark multiple emails as not Spam in Gmail

    Mark multiple emails as not Spam in Gmail

    How to mark multiple emails from the same sender as Not Spam in Gmail desktop   As you may know, marking as not junk is a good for reputation. One mark as not spam counts for more than one mark as spam. This is because you are telling the Inbox provider that they have got…

  • Gmail adds its own unsubscribe link

    Gmail adds its own unsubscribe link

    Gmail is now adding an unsubscribe link at the top of the email, after the Sender Name Gmail’s had a busy time lately: tabs and auto image loading being the most recent two and before that, smart labels and priority inbox. All there to improve the user experience of the Gmail inbox. Gmail’s latest little…

  • Scrapple – spam-like but not quite spam emails

    Scrapple – spam-like but not quite spam emails

    Scrapple is a new email genre to join the ranks of ham, bacn and spim. Scrapple means “SPAM-like But Not Quite SPAM Emails”. I spotted this on Word to the Wise recently, where Laura reported this word emerge from a load of Science fiction writers discussing a recent unsolicited email they were all CC’d on,…

  • 4 factors of disengagement

    4 factors of disengagement

    Engagement is currently one of the hottest topics in Email Marketing success at the moment because more and more ISPs and Inbox Hosts are using their users’ engagement with your emails to decide how to allow your emails in. In order to help optimise your inbox placement, content freedom and open reach: it helps to…